Situated 10 minutes from downtown Auckland, Ponsonby is an elegant residential area. Along its main artery, Ponsonby Road, beautiful boutiques and stores line the street. Among them, many concept stores also showcase trendy local designers. Make sure to visit Askew Design Store (Moleskine, Costume National, Lego ...), de Widdess which is renowned for its contemporary silk kimonos, and Moochi - a trendy New Zealand fashion brand. Ponsonby is also home to the popular Ponsonby Central, filled with cafes, restaurants and shops. Stop at Ceres Fresh Market for its seasonal fruit and vegetables, coconut water and delicious smoothies.