London Fashion week

Celebrated around the world for its style and vigor, London Fashion Week is unrivalled in its desire to showcase both new and established fashion designers. The bi-annual event, which has been running since 1984, is one of four major fashion week events around the world, along with Paris, Milan and New York. Organised by the prestigious British Fashion Council, London Fashion Week perfectly encapsulates British heritage brands such as Burberry, Barbour and Alexander McQueen. It also provides a platform for emerging graduate designers and unknown experimental artists to establish themselves, paving the way for fresh talent to grow within the industry and ensuring no two events are the same. Each year, in February and September, the streets of London transform into a majestic ceremony for the most stylish, daring, and in-the-know members of the city’s fashionable community. Buyers, editors and designers spend months preparing for the occasion, making it quite the spectacle. Photographers mingle with the crowds, trying to capture the perfect moment, while models dash between shows still stunning in intricate makeup. If you’re lucky enough to be visiting London during Fashion Week, make sure you head to the area around the Strand and get a glimpse of the action. The event itself is invite-only, meaning the shows and press events aren’t open to the public. However, the London Fashion Week Festival takes place the following week, allowing fashion fans the chance to attend shows and talks from some of the industry’s elite.