Myeong-dong : Hyper Shopping

Myeong-dong is Seoul’s mega shopping mall in the Jung-gu district which is open 24 hours/7 days per week. This is where new fashion trends are born in Korea which then go on to influence the world. Thus, it is a must-shop landmark in Seoul! Covering less than one square kilometer, the mall offers a mix of small boutiques and grand department stores, such as Migliore, Lotte Department Store, Avatar and High Harriet. Many major Western brands - such as American Apparel, Puma and Gap - have established stores here. However, one must also explore the smaller, hidden shops - such as Spai and Verona - and the local street vendors to unearth the most hip, chic or vintage products on offer, which also adds to the charm of Myeong-dong.