The cultural DNA of Basel comes to the fore especially during its
major annual art fair, Art Basel. This most prestigious and renowned international event is
held every year around the Rhine. Founded in 1970, Art Basel has literally placed the city
of Basel on the world art scene map, and has since been transported to other continents,
such as Miami Beach and Hong Kong, in evidence of its undeniable success. In Basel, 90,000
visitors, artists, gallery owners, collectors and art lovers crowd around paintings,
sculptures, installations, photographs and performances created by the most significant
names of the twentieth and twenty-first century art world, from Picasso to Jeff Koons.